A few years ago, our founder Gam was poking around the internet at 2am — as you do — and stumbled on a £40 return flight to Switzerland. Forty quid. To the Alps. The kind of price that makes you double-check you haven’t misread something or that the website isn’t broken.

He hadn’t. It was real, and he booked it before anyone could change his mind. And on the way home, somewhere between the mountains and a slightly too expensive airport sandwich, a thought landed: if a deal this good was hiding in plain sight, how many more were out there that people were simply missing?

That’s the bit that stuck. There are incredible travel deals out there — flights, city breaks, UK getaways, sun packages — but you have to know where and when to look, and most people would rather be on holiday than hunting for one. Fair enough, really.

So that became The Secret Holiday Club. Gam and Becky started finding those deals and sharing them with people who’d rather spend their time enjoying holidays than searching for them. No fluff, no nonsense — just real deals found by real people, sent straight to you. Ash joined to make sure the word actually got out, and the rest, as they say, is history in the making.

We’re a new brand, but the idea is as old as a good bargain: find it, check it’s genuinely good, and pass it on. We still get excited about a silly-low price, and we still only ever send deals we’d happily book ourselves. We might be a bit too excited about it, honestly.